"AIDS Awareness Program"
Creating awareness about AIDS amongst the vulnerable, illiterate, rural populace requires an innovative approach and that is the goal of our AIDS Awareness Programs. HIV/AIDS is the Top major health concern that is affecting our nation.India is one of the largest and most populated countries in the world, with over one billion inhabitants. Of this number, it's estimated that around 4 million people are currently living with it.HIV emerged later in India than it did in many other countries. Infection rates soared throughout the 1990s, and today the epidemic affects all sectors of Indian society, not just the groups – such as sex workers and truck drivers – with which it was originally associated. We now have two programs, one for Youth and Metro Areas and another for Rural Areas.
AIDS Awareness Program for Youth and Metro Areas in India
Students and Youth are encouraged to practice abstinence and postpone sex. They are also given safety precautions.
An entertainment based interactive communication program consisting of Videos, songs, etc., interwoven with AIDS messages is executed during these events.Through dialogue and education, young peoples’ attitudes are changed and there is a sense of uneasiness about advancement created.
Increasing public awareness of HIV/AIDS among Indians will assist in lessening the disproportionate effect of HIV/AIDS on our communities.
AIDS Awareness Program for Rural India
Given the dynamics of India, a three pronged program package was developed and is being implemented for the rural populace of India. This includes
1. Mass contract programs,
2. Participation in major events, and
3. Counselling for the shy ones at a private place.
An entertainment based interactive communication program consisting of Videos, Folk songs, etc., interwoven with AIDS messages is executed by a group of three or four young counsellors equipped with the necessary audio/video equipment in community centres in all villages of the project area.
Help of Opinion leaders (Regional chiefs) is enlisted to ensure participation of all local community and villagers. It is possible to overcome social dogmas if the communication is in context and effective. Social interventions influence awareness levels the most.